Belanger Chrysler Dodge Jeep Ram
Learn How Bélanger Chrysler Sold $65,000 worth of vehicles in 2023 with AutoXtension Suite of AI Tools
A Dealer Driven by Family
Headquartered in Rockland, Ontario the Belanger name has been serving Eastern Ontario for over 50 years.
Marcel Belanger has now developed a name for himself, a name that is synonymous with reliability and excellence within the automotive industry. Marcel has gone from a used-car salesman in the 60s to an owner of his own dealership with his sons Marc and Luc. Family is the cornerstone of their operation and they run their dealership with pride.
“The Challenge”
Prices & Interest Rates at an Ultimate High
In the face of a market where both vehicle prices and interest rates are reaching unprecedented peaks, their strategic approach remains focused on delivering value to their clients while keeping a healthy bottom line. The dual rise in costs can steer potential buyers towards hesitation and it is more essential now, more than ever, to reinforce the importance of systems and automation to keep connected with clients and offer innovative financing options and customer-centric solutions that navigate these economic headwinds.
“The Solution”
AutoXtension Suite of AI Tools
Bélanger Chrysler combined forces with the digital marketing agency Allea Auto Marketing Solutions and built a suite of AI tools that grew the dealership’s online presence generating high-quality traffic, conversations & leads by implementing automation systems to nurture and convert prospects in the sales process. This was done using a careful multi-step plan taking the marketing budget in mind to make potential new customers become aware of the dealership’s presence and using various marketing techniques.
Introducing Auto Sync Pro
AutoSync Pro is a custom software we coded and installed to synchronize their inventory on a daily basis pulling out the latest vehicle added or vehicles sold or any other information that needed to be updated providing their car buyers with up-to-date information and increasing their auto sales conversions for the sales staff.
We then worked with their developers to rectify the technical issues with the Facebook events they faced. We worked day in and day out answering emails and calls within minutes so they could get back up and running to selling vehicles again.
The Power of Using On-Facebook Technology
Very quickly Belanger realized the potential of the AutoXtension suite of AI Tools and worked closely with our team to maximize every single dollar of Ad spend, so no lead was ever wasted.
They loved our tools because it was effortless and provided a continuous stream of good-quality leads that converted well above the industry average of 15%.
Together we proved that you don’t need thousands of upfront dollars invested to see results.
Extending The Vehicle Inventory To Multiple Targets
By having the entire updated inventory on 3 separate Facebook catalogs, the ads were able to display real-time pricing and availability, increasing the relevance for car buyers.
After checking Belanger’s stock, customers could make their choice and confirm the sale online, and then choose to have their car delivered to their home.
“The Results”
“THE RESULTS”
Flourishing During The Pandemic
The Facebook AutoXtension helped Belanger Chrysler Dodge Jeep Ram discover a new and efficient way to sell cars online. Since COVID-19 hit they:
- Increased their impressions by 3.9x
- Generated a 16x lower CPM
- ALWAYS got them leads under $10
- Used a budget 4x lower than their previous marketing partners
These results have now become repeatable for many of our clients allowing us to guarantee a minimum of 30 quality leads in month one and the continuous ability to run ads that get them qualified leads for under $10.
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