During the global COVID-19 pandemic lockdowns, Belanger Chrysler Dodge Jeep Ram had to find new ways to sell the cars it had in stock, so it pivoted away from the traditional model and decided to focus on the new largest online marketplace, Facebook. The issue was Facebook’s many complex algorithms, different areas to list vehicles, and the amount of time it was taking to learn the software and upload inventory. They needed help to overcome this problem and access the untapped customer base, that’s where we came in.
We built them a tool to automatically put their entire vehicle inventory onto Facebook Marketplace, Facebook Shop, and their Facebook page without Marcel having to lift a finger. Through automating these listings while running targeted and specific ads, Belanger was able to pull in more qualified leads than ever directly from active car buyers on Facebook. They were getting easy and dirt cheap access to over 200 million shoppers. This is how the AutoXtension was born.